Uber and Lyft are teaming with MADD for New Year's Eve

Uber doesn't plan to get even with customers who complain about their surge pricing on New Year's Eve. But it is getting MADD.

Both Uber and its rival Lyft are partnering with Mothers Against Drunk Driving (MADD) for New Year's Eve, a move that could arguably be viewed as advancing a more positive counter-narrative to compete with what will likely be the primary discussion around the services